Issue 23 (2016, 3) Summary

ARTICULT #23 (3-2016) October-November

SUMMARY

THEORY OF ART

COMMUNICATION AND CULTURE: TO NON-APOLOGICAL HISTORY OF MASS COMMUNICATION (CONCLUSION)
UDC 130.2+7.01
Author: Hrenov Nikolai, Dr.Habil. in Philosophy, Professor, Chief Researcher at the Department of Arts and mass media of the State Institute of Art Studies (Moscow, Russia), e-mail: nihrenov@mail.ru
ORCID ID: 0000-0002-6890-7894
Summary: The article (continuation, for the beginning see Issues 1(21) and 2(22)) examines the role of media in contemporary identity building and additional contradictions. Cultural potential of media is concerned as complex and exercising contradictions in practices. To overcome communication crisis and to understand what messages are true is possible through the most important cultural notions as play and technology. Without due communication mass culture is destructive for cultural content, and original communication demands to rethink culture as adaptive tool, not compatible with any lies.
Keywords: communication, media, personality in the culture, individualization, mass culture, game

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QUESTION OF EXPRESSION OF AN ANTI-AESTHETICS OF DADAISM AND ITS CLASSIFICATION
UDC 7.01
Author: Boie Anastasia, Bachelor of Art Criticism (RSUH, Moscow, Russia), independent researcher, e-mail: n661107@mail.ru
ORCID ID: 0000-0003-0628-4625
Summary: The concept of anti-aesthetics was initially used by post-modern criticism and characterized post-modern art. But although, anti-aesthetics was actualized much earlier – in radical avant-garde. Researcher and theorist of avant-garde P. Bürger has characterized the radical avant-garge as a process which he named “sublation of art” (Aufhebung der Kunst) and introduced “new aesthetics”. Most brightly and acutely this “project” was endured in dadaist art. In this article, the question of expression of dadaism anti-aesthetics is investigated and an attempt to structure and to classify was being made. The phenomenon is accentuated with basic characteristic aspects – Chance, Absurd and Caricature which do represent the core of anti-art conception encroaching into the idea of anti-aesthetics and strengthening it.
Keywords: anti-aesthetics, dadaism, anti-art, historical avant-garde, radical avant-garde, classification

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HISTORY OF ART

ANTIQUE NUMISMATICS IN RAPHAEL'S CREATIVITY: MARRIAGE OF THE VIRGIN
UDC 7.034.5+737
Author: Rogov Mikhail, PhD, Associate Professor, member of the Art Historians and Art Critics Association, (Moscow, Russia), e-mail: rogovm@hotmail.com
ORCID ID: 0000-0001-7573-3370
Summary: This paper considers the role of antique numismatics for the Renaissance art history and the history of comissions of Raphael's and Perugino's “Marriage of the Virgin”. The hypothesis that had been put forward by the author is that there is an influence of antique Roman coins on both these early altarpieces and Rafael's drawing “Meeting of Frederick III and Eleanor of Portugal”. The hypothesis is based on compositional and semantic allusions to the reverse image of Julia Domna's coins dedicated to her restoration of the temple of Vesta in Roma after the fire of 191 AD, as well as the similarity of the temple antefixes decoration motif both in Rafael's image of the “ideal” temple and Nero's coins dedicated to the restoration of the temple of Vesta in Roma after the fire of 64 AD. The author discusses the Raphael's familiarity with humanistic iconographic programme including antique Roman coin images in case of frescoes by Perugino and his pupils at Collegio del Cambio.
Keywords: Raphael, Perugino, roman coins, antique numismatics, Marriage of The Virgin, temple of Vesta, Collegio del Cambio

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WATER ELEMENT IN ENGLISH MEDIEVAL BESTIARY MINIATURES
UDC 7.033.4(410.1)+7.033.5(410.1)+75.056
Author: Rozhkova Svetlana, master student, Moscow State Academic Art Institute Named after V.I. Surikov of Russian Academy of Arts (Moscow, Russia), e-mail: edelbertina@gmail.com
ORCID ID: 0000-0001-7722-8079
Summary: In this study we examined the artistic features of the images of water in the medieval manuscripts from Bestiary Laud. 247 to Bestiary of Anne Walsh in the context of the general stylistic changes that occurred in the miniatures of the XII-XV century. Special attention was given to the problem of foreshortening and the imagery such properties of water as its transparency and color. We also identified the iconographic schemes of some scenes that are inherent to one of several families (groups) of Bestiaries.
Keywords: medieval art, manuscripts, bestiary, miniatures, England, water

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INTERPRETATION OF THE OUR LADY OF THE SNOWS MIRACLE BY TWO TUSCAN PAINTERS OF THE FIRST HALF OF THE 15TH CENTURY: SASSETTA AND MASOLINO DA PANICALE
UDC 7.034(450)+7.046.3
Author: Kolpashnikova Daria, Ph.D. Student, General History of Art Department, Faculty of History, Lomonosov Moscow State University (Moscow, Russia), e-mail: kolpashdd@mail.ru
ORCID ID: 0000-0002-5125-4196
Summary: Two Renaissance painters who represented different regional artistic schools created in the second third of the 15th century two religious images on the same rare subject. Their artworks were dedicated to the Foundation of the Basilica of Santa Maria Maggiore and to the miraculous snowfall that happened in the August of the 358 A.D. Panel of the Colonna altarpiece named “Founding of the Santa Maria Maggiore” (1423-1428) created by Masolino da Panicale, nickname of Tommaso di Christoforo Fini, and predella of the “Our Lady of the Snows” altarpiece (1430-1432) painted by Stefano di Giovanni, also known as Sassetta, clearly demonstrate the differences between Florentine and Sienese artistic tradition. These devotional paintings gave new intepretations to the miraculous story by transferring its narrative into circumstances that were more familiar to contemporaries of the artists.
Keywords: Italian Renaissance, painting, Sassetta, Masolino

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MURALS OF RURAL CHURCHES OF YAROSLAVLL OBLAST. FRESCOS CONSERVATION PRACTICE THROUGH THE EXAMPLE OF ST. TRINITY CATHEDRAL IN VOSHYAZHNIKOVO (1790’s)
UDC 75.021.333+75.025
Author-1: Krivul'ko Timur, first year of master studies at the “Painting and restoration department” of St. Petersburg State Stieglitz Academy of Art and Design (Saint-Petersburg, Russia), e-mail: samkuvalda@ya.ru
Author-2: Vinogradov Aleksander, fourth year of specialist's degree at the “Painting and restoration department” of St. Petersburg State Stieglitz Academy of Art and Design (Saint-Petersburg, Russia), e-mail: avinogradov.art@mail.ru
Summary: There were 12 churches and 6 cathedrals built on the Sheremetyev's domain territory. At the moment many of them are abandoned and keep falling down day by day. Students and professors of restoration department are examining architecture monuments of XVIII century and are conservating mural paintings of St.Trinity cathedral in Voshyazhnikovo. Monument's specificities research and analysis of restoration techniques allowed authors to formulate their objective – to outline the possibility of applying painting conservation techniques in the field environment and draw researchers attention to a number of unique architecture monuments.
Keywords: Voshyazhnikovo, St.Trinity church in Voshyazhnikovo, Sheremetyev's domain territory, fresco, conservation, Yaroslavl oblast, 18 century

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JAN TOOROP IN THE CIRCLE OF EUROPEAN SYMBOLISTS
UDC 7.036.45+7.071.1
Author: Korzinova Olga, art historian, historian, member of the Association of Art historians, e-mail: korzinovaolga@gmail.com
ORCID ID: 0000-0001-5803-8472
Summary: The article presents a development way of the symbolic language of the Dutch painter Jan Toorop (1858-1928), a contemporary of Van Gogh and Gustav Klimt, who played a big role in the formation and establishment of the symbolism in the European countries at the end of XIX-beginning of the XX century. Analyzing the personality of the artist, his creative path, and the main works, the article reveals the style of the works and its importance for the development of certain art areas.
Keywords: symbolism, art nouveau, line, ornament, esotericism, Holland, France

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CINEMA

MIRROR IN DANISH CINEMA OF 1910’s
UDC 791.43.04
Author: Khudyakova Alina, student in the Saint-Petersburg State University of Cinema and Television (Saint-Petersburg, Russia), e-mail: alkhudyakova18@mail.ru
Summary: The article covers the analysis of some Danish films of 1910’s. It was identified the main features of the “miseen scene” of a Danish film. The main element of the staging is a mirror, that’s why it is the focus of this article. Its meaning and place in the space of a Danish film allows us to speak about the emerging by the mid of 1910’s tendency to release things from the rule of man.
Keywords: mirror, specularity, reflection, “miseen scene”, space, thing, cinema of Denmark

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THE RECEPTION OF TARKOVSKY’S MIRROR BY THE FRENCH PRESS IN THE LATE 1970s.
UDC 791.43-2+791.44.071.1
Author: Velykodna Olena, Ph.D. student at the Faculty of Humanities of Pompeu Fabra University (Barcelona, Spain), e-mail: olena.velykodna01@estudiant.upf.edu
Summary: The article is based on the analytical survey of the entire press review for the first release of Tarkovsky’s Mirror in France. Apart from the reception of the famous filmmaker’s film, it deals with the peculiarities of a newspaper aesthetic analysis and its high political engagement during the cold war period. Abundant quotations give an idea of the perception and representation of Soviet cinema and Russian culture in the French society by the end of the 1970’s.
Keywords: Tarkovsky, Mirror, reception, film criticism, newspaper polemic, cold war, aesthetic analysis, informativeness, aesthetics and politics, history of film

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ΜΟDIFICATION OF CONTEMPORARY LITERATURE WITH “CINEMA TRANS-GENOME”
UDC 82-293.7+82-3+791.43
Author: Karslidis Olga, editor in Traditsia (Tradition) Publishers (Krasnodar, Russia), e-mail: kr5olik@yandex.ru
Summary: The major concern of the present article is the analysis of conceptual, formal and structural constituents of contemporary literature subjected to profound changes in recent decades under the influence of cinematography. The study, for which works of fiction and story films of the second half of the 20th century – the beginning of the 21st century were used, has found that the apparent transposition of cinema to literature results in the essential modification of the latter, which requires careful expert investigation.
Keywords: screening, contemporary literature in cinema, cinematic borrowings from literature, V.B. Shklovsky, L.N. Tolstoy, S.M. Eizenshtein, S. King, R. McKee, U. Eco, Ch. Palanik, “cinematicity” of literature, bestsellerization of literature, novelization, literary mainstream, modification of contemporary literature, cinema “transgene”

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HISTORY AND THEORY OF CULTURE

PSYCHOLOGICAL IMPACT OF SOCIOLINGUISTIC FACTORS ON MASS AUDIENCE UNDER TRANSLATION OF ADVERTISING TEXTS IN FOREIGN LANGUAGE
UDC 159.99+659+81'25
Author-1: Vorontsova Irina, PhD in Philology, associate professor, Russian State University for the Humanities (Moscow, Russia), e-mail: iravorontsova1@gmail.com
Author-2: Tagai Yanina, graduate of the Russian State University for the Humanities (Moscow, Russia), e-mail: sienna257@gmail.com
Summary: Sociolinguistic factors get crucial in translating foreign advertizing texts to be implanted in the target language culture medium and perceived adequately by the recipient. The article dwells on general questions and specific methods of localization and “recreation” of advertizing texts, their adapting to appeal to the target segment taking into account all the features of their linguistic world image. The concept of the dynamic (functional) equivalence allowing to estimate the efficiency and adequacy of the advertizing message translation is provided. The arsenal of language means and translation techniques for figurative and language impact on mass audience is reviewed in detail. The factors causing cognitive complexity of interpreting and perceiving texts by representatives of the foreign culture are described. The authors give examples of the texts translated with competent use of the lingvostylistic means of the language, which eventually fosters the efficiency of the advertizing message, together with examples of translation failures. The key survey technique of the study is the comparative analysis of parallel advertising texts which vividly reveals the theme and allows to provide the propositions erected with numerous examples.
Keywords: translation, language of advertising, psychology of advertising, “recreation” of advertizing texts, lingvostylistic means of the language

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PSYCHOLOGY OF CULTURE AND ART

SUFFERING AS SPIRITUAL PRACTICE IN THE ORTHODOX CHRISTIAN TRADITION
UDC 17.022.1+27-4
Author: Krishtaleva Lyudmila, PhD, junior researcher at the Institute of Philosophy of the Russian Academy of Sciences (Moscow, Russia), e-mail: krishtaleva@me.com
Summary: Religiosity as a set of mental habits and internal discourses as automatism of low-perceived practice helps to disclose significant human functioning structures, specifically to seek ways of understanding its integrity, as well recognition their everyday internal activities, as spiritual practice quietly inherited in the processes of cultural identity. This article investigates the texts of the classical Christian ascetics, included in the anthology “Philokalia”, and the texts of their heirs, who have made this ascetic program part of Russian culture. Exemplary experience of devotees is studied in order to understand the inner lives of ordinary people, to mark and identify original structures of Christian Orthodox personal religion. The study is conducted as phenomenological observation. As main tools of research are the concepts automaton and amechania introduced into the Russian Philosophy by Vladimir Bibikhin.
Keywords: Christian culture, Christian Orthodox religion, anthropology, psychology of asceticism, daily, inner discourse, amechania, automaton

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